AfterAll x S Loves C x Urban Outfitters
.....................................................................................................................................................................................
For Spring & Clifton's collaboration with Urban Outfitters, we were hired to bring a new brand to life, including the brand name and identity. As the idea of "young love" and 80's nostalgia has always been a source of inspiration for Spring & Clifton, our approach was to bring these two elements together into a sweet yet bold sensibility.
As if scrawling it into a note book or carving it into a tree, we named the line S Loves C. The color palette was selected from a range of nostalgic inspiration, from the rosy, half-remembered colors of favorite sweaters and Saturday mornings.
.....................................................................................................................................................................................
